Peloton app update indicates pricing tiers are closer to launch?

The latest Peloton iOS App update appears to indicate that the company is inching closer to launching app tiers.

Update – This appears to be part of the Peloton freemium account that is launching soon.

As a refresher, Peloton will introduce pricing tiers to their digital app for the first time ever in 2023. CEO Barry McCarthy first shared this information – after hinting for months – on the Q1 2023 earnings call last November. We’ve also previously reported on what the different tiers may be, such as Peloton App+ and Peloton App Essential (or Peloton App Basic), and potential “premium” classes – though Peloton has not yet made any official announcements of these details and this information is subject to change.

As first spotted in the Run, Lift & Live group, members have reported that after updating their iOS App, a new widget has appeared in the description of a class from last month. The text states: “Free for a limited time.”

Peloton class displaying message: "Free for a limited time."
Peloton class displaying message: “Free for a limited time.”

The particular class displaying the widget is a 10 minute Yoga Flow with Kristin McGee from December 12, 2022 at 7:15am ET. This is the only class that has been reported so far, but there may be others.

The widget is displayed regardless of whether the member has an All-Access or App-only membership. However, there is still no information pointing to any changes to the Peloton All-Access membership yet – which is the membership held by members who own a Bike, Tread, or Row. The tiers are still believed to only apply to members who only have digital-only access; in other words, those who subscribe to Peloton without purchasing any equipment. So, this widget could simply be a glitch that Peloton is working through as they prepare for the rollout of pricing tiers. However, one could easily see them expanding tiered pricing to hardware owners as well in the future.

Regardless, the widget indicates that App tiers are in the works to be launched soon. We will share more information as soon as new details emerge.


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Katie Weicher
Katie Weicher is a writer for Pelo Buddy. She purchased her Peloton Bike in 2016 and has been riding, strength training, and yoga flowing ever since. You can find her on the leaderboard at #kweich.

5 Comments

  • Brooke Edell says:

    This pisses me off

  • Tammy says:

    This is a traditional business model. I don’t see anything wrong with tiers. The consumer can decide if the purchasing a more costly tier is worth it.

    I want Peloton to stay around a long time, so I hope the leadership team continues to be strategic to keep the company profitable.

    Peloton has been one of the most valuable things I’ve done for my health since purchasing the bike in late 2020 after being only an app user for several years prior.

    #CrazyAuntTammy on the LB

    Cheers!

  • Renee Harrison says:

    Annoying. I think I will stop mine.. I have my own spin bike ..Vs their equipment… And I will find my own free spin classes…

  • Ally says:

    I have to agree with Tammy’s post – this will be a smart business model for Peloton, allowing them to survive. So many of us have found the app/classes/equipment invaluable and want this company to live on a long time. I too am happy to see the business leaders are thinking through their current business model and making the necessary strategic decisions to survive.

  • Fairly Lisa says:

    My guess is February 17th! Because right now you have the option of an annual app membership through February 16th.

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