Peloton instructor Alex Toussaint has another shoe collaboration with PUMA on the way, with a new running shoe dropping on November 15th, 2024.
Alex teased the new shoes via Instagram a few weeks ago, writing:
Keep dreaming, keep believing….. @puma 👑🤫👀👀
The post included a video of Alex unboxing the shoe, which is white with a blue and orange-pink sole, and the signature AT logo subtly displayed on the sides.
Today, he officially announced the shows, saying:
Hold up wait a minute, yall thought I was finished…..AT X Puma Deviate 3 available 11/15‼️📈🔥🏃🏾💨
Alex Toussaint’s running shoe is called the PUMA x Alex Toussaint Deviate Nitro™ 3, and it will be available for both men and women for a price of $170.
Each product can now be viewed via the PUMA website, though they cannot be purchased until the official release date on November 15th.
As part of the new shoe launch, Alex will appear at a meet & greet event, along with a community run/walk, at the PUMA flagship store in New York City.
The official event description reads:
Join Alex Toussaint and teamWRK for an unforgettable community run/walk through NYC, celebrating the launch of his first PUMA running shoe the Deviate 3 x AT! The event kicks off with an energizing run/walk, followed by a mixer and exclusive meet & greet at the PUMA Flagship store in NYC. Don’t miss the chance to connect with Alex, meet fellow runners, and experience the power of community.
The event starts at 8:00am with check-in and shopping, followed by a welcome session and the run/walk at 9:00am. Afterward, attendees can enjoy refreshments, a meet-and-greet with Toussaint, and recovery sessions with Hyperice, wrapping up at noon. Those interested in attending can secure tickets – which are free – via Eventbrite.
This is Alex’s second shoe release with PUMA. In 2023 he launched a clothing line with PUMA, and as part of that released his signature AT X PWRSPIN cycling shoe.
If you are interested in purchasing Alex’s new running shoe, you can do so through PUMA starting November 15th ( men’s version and women’s version)
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