Peloton has launched a new TV advertisement over the weekend that features football players and sports broadcasters.
The ad has been airing over the weekend during both college football games as well as NFL games shown on Fox. The new Peloton commercial stars former pro football players Reggie Bush and Mark Sanchez; Fox Sports broadcasters Charissa Thompson and Jenny Taft; and football coach Bob Stoops.
The commercial also closes with a mention that Peloton is sponsoring Fox’s Football Feast on Thanksgiving Day. Peloton has not yet posted the ad online, but you can view it on iSpot.tv.
The ad starts out with Reggie Bush and Charissa Thompson preparing for some friendly competition before their Fox football coverage, with Jenny Taft and Mark Sanchez joining in as the group takes a cycling class with Alex Touissant. At the end of the ad, coach Bob Stoops surprises everyone, taking the top spot on the leaderboard.
This new ad is in addition to Peloton’s 2021 holiday campaign, which was announced earlier this month and features three holiday-themed ads called: “When Your Workout Is a Joy, It’s a Joy to Work Out.” The ads star actor and comedian Brett Gelman and spotlight the Bike+ and Tread.
Peloton also recently announced their Thanksgiving programming, called “Gratitude Week”, which kicked off November 21 and spans through November 26. You can find the full list of classes here, and you will also receive a special badge for completing any of the Gratitude Week content.
You can likely expect to see this new football-themed ad during football games and coverage over Thanksgiving weekend.
This ad was first spotted by @ocshree on Twitter.
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