Peloton has launched a new collection in the apparel store called “Peloton Wellness Essentials” (affiliate link). Peloton shared the news via Instagram:
Introducing Peloton Wellness Essentials: Prep. Power. Recover.
Meet our first-ever Peloton marketplace, stocked full of the essentials we love, ready to support all your wellness needs. Prep, power and recover, all in this one-stop shop, made just for you.
Curated by us, powered by @tele_ties @bala @higherdose @oceanbottle @hyperice @gusgrip @littlewordsproject
Stay tuned for updates. This is just the beginning. ✨
This is essentially a one-stop shop on the Peloton Apparel website for members to shop items from additional retailers in the fitness and wellness space.
A new page dedicated to the collection is now available on the Peloton Apparel website. The page includes 65 different items, all from external retailers, but the items can be purchased directly from Peloton. Brands include: Bala Bangles, GusGrip, Hyperice, Teleties, Higherdose, Little Words Project, Ocean Bottle, Malin + Goetz, Manduka, and Rapha.
Peloton has previously partnered with numerous of these brands. For example, Malin + Goetz can be found at Peloton Studios; Peloton unveiled a collaboration with Rapha earlier this year; and Peloton has done numerous collaborations with Little Words Project.
In fact, some of the Little Words Project items in the Peloton Wellness Essentials Collection are new milestone options.
In addition to companies that Peloton has previously collaborated with, there are also new partners such as Gus Grip. Gus Grip was founded by a Peloton member who couldn’t find a product to fit their needs – so created the product herself. Now, you can find two Gus Grip products available through the Peloton apparel store. This includes one for the bike, designed to protect your handlebar from sweat, and store your phone. In addition, there is a Gus Grip for the Rower, designed to provide you with a good grip on the handlebar, as well as some padding if you are still getting used to rowing. You can find both Gus Grip products here on Peloton’s site.
The Peloton Wellness Essentials Collection includes a range of lower cost items, such as Teleties hair ties, all the way up to premium items such as Hyperice products that cost close to $1,000.
You can see the full announcement post regarding the Peloton Wellness Essentials Collection via Instagram, and visit the see the full Peloton Wellness Essentials collection here to browse and purchase.
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