Last month, Peloton challenged members to ride by offering to donate $1 for every ride to the Food Bank For New York City. The community rose to the challenge and the full $500,000 was donated.
This month, Peloton is launching another member challenge, but this time with a UK focus. For every ride this weekend (Saturday 18th and Sunday 19th April), Peloton will donate £1 per class to The Trussell Trust. Up to £100,000 will be donated.
One caveat is that since this is a UK focused challenge, only bike rides (either on the actual Peloton bike, or the app) will be counted, since the Tread is not available in the UK (though that is likely to change very soon when the cheaper, smaller treadmill is launched, possibly as soon as next month!)
Not familiar with The Trussell Trust? Learn a little more about them on their website:
We support a nationwide network of food banks and together we provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK.
In the UK, more than 14 million people are living in poverty – including 4.5 million children. We support more than 1,200 food bank centres in the UK to provide a minimum of three days’ nutritionally-balanced emergency food to people who have been referred in crisis, as well as support to help people resolve the crises they face. Between April 2018 and March 2019, food banks in our network provided a record 1.6 million food supplies to people in crisis, a 19% increase on the previous year.
We know it takes more than food to end hunger. That’s why we bring together the experiences of food banks in our network to challenge the structural economic issues that lock people in poverty, and campaign to end the need for food banks in the UK.
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