Peloton Sued for Bike+ Trademark by World Champ Tech LLC

According to a report earlier this month by Law Street Media, Peloton was sued again in federal court by World Champ Tech LLC over the alleged infringement of the Bike+ trademark.

In the complaint filed on April 30th in the United States District Court for the Northern District of California, World Champ Tech LLC claims that Peloton’s usage of the Bike+ name is an infringement on their trademark that was issued in July 2015.

You can view the full complaint filed with the court here.

World Champ Tech LLC – a California-based fitness technology company – was founded in 2012 by two former professional cyclists and claims that the BIKE+ trademark for their mobile fitness application has been continuously in commerce since 2004. According to World Champ Tech, their “BIKE+ fitness apps allow users detect, record, store, analyze, and share data from their indoor or outdoor cycling sessions, including but not limited to heart rate, caloric energy use, speed, distance, grade, elapsed time, and audiovisual recordings.” Their app is available on the Apple App Store and integrates with Apple’s iPhone and Apple Watch.

World Champ Tech’s complaint – a civil action with a demand for a jury trial – asserts that Peloton Interactive uses their trademark without consent or authorization and that Peloton’s Bike+ offering may mistakenly lead consumers to mistakenly believing that they are somehow connected to World Tech’s product.

World Champ Tech has asked the federal court for relief on six claims, including:

  • Federal Trademark Infringement Under 15 U.S.C. § 1114
  • Federal Unfair Competition Under 15 U.S.C. § 1125(a)
  • State Unfair Competition Under Cal. Bus. & Prof. Code § 17200
  • Untrue or Misleading Statements Under Cal. Bus. & Prof. Code § 17500
  • Common Law Trademark Infringement
  • Common Law Unfair Competition

On May 5th, the Court consented to proceed with the case in front of Magistrate Judge Sallie Kim of the United States District Court for the Northern District of California in San Francisco. They ask the Court for an injunction to stop Peloton from using the Bike+ name and an award for damages, costs, fees, and restitution. Peloton has not yet responded to the complaint in court.

This lawsuit is just one of a handful of legal battles currently facing Peloton, not including any that may come following Peloton’s voluntary recall of their Tread+ and Tread machines earlier this month – the first of which has already been filed. Just in the last month, Peloton was sued by Dish Network for a streaming video patent, and by NordicTrack over a patent related to the Bike+.

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Marshall Spevak
Marshall Spevak is government relations and public affairs professional and has been a Peloton rider since September 2018. You can find him on the leaderboard at #MarshallfromNJ or generally just talking about Peloton to anyone who wants to listen.

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