Peloton announced today that they are dropping the price of their original Peloton bike from $1,895 to $1,495, effective immediately. The price drop will apply in other countries as well.
The new price will be $1495 USD / £1350 GBP/ $1895 CAD / €1495 EUR, and $2295 AUD.
They shared the following about the news in their quarterly earnings report:
Since our founding, Peloton’s mission has been to help people be the best version of themselves by making it easier to access world-class fitness and wellness content. Today, we announced our latest step in making Peloton more attainable by lowering the price of our original, award-winning Peloton Bike across all of our markets to $1,495 USD, or $39 per month with our 39-month financing plan. We know price remains a barrier and are pleased to offer our most popular product at an attractive everyday price point.
Peloton previously lowered the price of the original Peloton Bike when they announced the Bike+. At that time the price dropped from $2,245 to $1,895.
Peloton is holding their earnings call today where this will likely be discussed more.
Peloton has also put out a press release that discusses some of their extra financing options as well.
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