Variety reports today that Peloton has hired a new Senior Director of Music Partnerships – Nicole St. Jean. Her role will be to be in charge of both artist relationships and music partnerships for Peloton.
Variety provides some details about Nicole St. Jean’s background before coming to Peloton:
St. John most recently spent three years in charge of content and artist programming at the virtual entertainment company Wave, where she produced live experiences in a real-time gaming engine with The Weeknd, John Legend, Lindsey Stirling, Tinashe, Galantis, Jean-Michel Jarre and more.
She brings 17 years of performance-driven artist relations, live content production and tech/product experience to her role at Peloton. Prior to Wave, she led the creative services team at direct-to-consumer startup Topspin, helmed music partnerships with Coachella, Apple and Spotify at Twitter and mentors annually for Techstars Music.
She will report to Gwen Riley, who is Peloton’s Head of Music – a position she was promoted to last summer.
Riley stated that this is “a critical time for our brand development and expansion” when she discussed Nicole St. Jean joining the team.