Peloton Advertising on “New Heights” Podcast with Jason Kelce & Travis Kelce

Peloton has recently begun advertising on the “New Heights” podcast, co-hosted by NFL brothers Travis Kelce and Jason Kelce.

Peloton was featured in both the intro and outro of the newest episode – which was released on October 23, 2024 – with a prominent mid-show blurb that positioned Peloton as one of the show’s sponsors.

During the mid-show mention, which you can watch via YouTube, the Kelce brothers dove into an enthusiastic – though clearly fairly heavily scripted – discussion about Peloton. They mentioned the Tread, strength classes, marathon-focused content, and even shouted out instructor Alex Toussaint. Throughout the segment the Peloton logo was displayed on-screen.

Interestingly, the Watt brothers —T.J. and J.J. — were brought up in passing during the conversation. In case you missed it, we recently shared that Peloton is currently holding a #OutWatt challenge, and you can read all of the details via our overview article.

Peloton’s sponsorship of “New Heights” is part of a deliberate strategy to connect with different demographics, particularly fans of professional sports. By partnering with a podcast that has a large following, especially among NFL fans, Peloton is aiming to attract a new wave of potential members, reflecting the company’s broader marketing push to diversify its audience and resonate with a more varied group of fitness enthusiasts.

Around this same time last year, Peloton announced a multi-year partnership with the NBA & WNBA as well. Peloton also has a multi-year partnership with the Liverpool Football Club.

You can watch the full podcast episode via YouTube.

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