Peloton has unveiled their fifth new advertisement this month alone. The spot is called “This Goes Out to the Real Ones” and features instructors Rebecca Kennedy, Chelsea Jackson Roberts, Aditi Shah (audio only), and Rad Lopez.
You can watch the ad via YouTube or below:
The commercial is 30 seconds in length and opens on a shot of Rebecca Kennedy on the Tread, stating: “I feel like this is going to be a good vibe right here.”
A member is shown working out on their tread at home, and a message appears that reads: “You’re just getting started.”
The commercial then shows numerous members exercising with Peloton Bikes, Treads, and on the mat – including a yoga class with Chelsea, a meditation with Aditi, and a strength class with Rad.
The class name and length appears at various points throughout, highlighting the different modalities and workout styles available to members.
A member is also shown playing Lanebreak on their Bike, Peloton’s signature video game format.
The ad ends with a call to action to explore Peloton Bikes, Treads, or the Row.
For those interested, the song playing in this Peloton commercial is called “Anthem” by At The Studios – Moods.
This spot has counterparts for the Peloton Bike featuring instructor Camila Ramón that highlights Peloton’s Spanish language content; for the Peloton Tread featuring instructor Jess Sims that highlights Peloton’s partnership with NBA League Pass; and for the Peloton digital app featuring Rad Lopez, Robin Arzón, and Anna Greenberg and showcasing strength, outdoor, and meditation content.
In addition, Peloton released an ad around the New Year’s holiday called “Something is Everything,” featuring instructor Robin Arzón and real-life Peloton member Shaunta-Maé Alexander.
Which of these numerous new Peloton commercials is your favorite?
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