Peloton has kicked off a new marketing campaign titled “Find Your Push. Find Your Power,” a multi-phase initiative aimed at reaching millennial men.
Peloton Offering a Black Friday & Cyber Monday Price-Match Guarantee for 2024
Peloton is offering a price match guarantee for 2024 Black Friday / Cyber Monday sales.
2024 Peloton Black Friday Sale on Bikes, Treads, Row, Guide – Early access to discounts with referral code (or price match?)
Peloton’s 2024 Black Friday deals have started (to those with early access via a referral code). There are discounts on Peloton Bike, Bike+, Tread, Tread+, Guide, (and free membership on Row).
Peloton’s November 2024 Artist Series Classes to Feature Nirvana, TLC, and Mark Ronson,
Peloton’s artist series classes for November 2024 will include music by Mark Ronson, TLC, and Nirvana.
Recap from Peloton’s Q1 2025 (FY) Earnings Call & Report
Peloton beat their estimates during the FY 2025 Q1 time period, and announced a new CEO.
Peter Stern will be the new Peloton CEO & President on January 1, 2025
Peloton has named Peter Stern as their new CEO & President, who will take over on January 1, 2025.
New “Total Active Time” Feature Coming to Peloton App
The Peloton app now has a “Total Active Time” widget, letting people see how many hours they have worked out on Peloton over different time periods.
2024 Peloton Hackathon Event showcases virtual cycling game, Lanebreak with cardio & more
The 2024 Peloton hackathon showcased projects like a virtual cycling game, a Lanebreak game with cardio, a Mario-style cycling game & more.
Peloton Shawn Mendes Classes & Workouts – Featured Artist Series
Peloton has announced a Shawn Mendes artist series on October 31, 2024. Peloton’s Shawn Mendes classes include a ride, run, row, yoga, and more.
Peloton Launches “Find Your Power” Customization on Homepage
Peloton has launched a “Find Your Power” customization tool on the Peloton homepage – with a goal to help people find specific classes, features, and products they may be looking for.
Peloton to Launch New Class Type: “Yoga + Pilates”
Peloton appears to be preparing to launch a new class type in “Yoga+Pilates,” based on a new class that has been added to the upcoming schedule.
New “Health Centered” class collection (Metabolic Health Walk with Matt Wilpers), Live strength with Camila Ramon & more for This Week at Peloton (10/28-11/4)
This week will feature a Metabolic Health Walk with Matt Wilpers (in a new health-centered collection), Camila Ramon’s first live Strength class, a Defected Records Live DJ Ride with Leanne Hainsby & more.