Peloton will open two new micro-store showrooms later this month; one in Las Vegas, Nevada, and the other in Murray, Utah.
These compact retail locations are expected to open by July 10 in Murray, UT and July 19 in Las Vegas, NV.
Update – The Murray, UT store has opened but it seems the Vegas location is delayed opening.
One of these locations is situated inside a shopping mall where Peloton previously operated full-size showrooms. The Murray, Utah location – inside Fashion Place – only closed earlier this spring as part of Peloton’s broader retail downsizing efforts. This is the same strategy Peloton took with their Nashville micro store – which opened in the same mall as a previous full showroom.
These new spaces will follow the micro-store model that Peloton has been testing since last year. The company debuted its first micro-store showroom – a kiosk-style space that mimics the set-ups of Peloton’s early days – inside The Mall at Green Hills in Nashville, Tennessee in December of 2024. Despite its significantly smaller footprint, the Nashville micro-store has outperformed expectations.
During Peloton’s most recent earnings call, CEO Peter Stern praised the performance of the Nashville test store in his opening remarks. He stated:
“Our microstore test in Nashville, Tennessee, which has approximately one tenth the square footage and a much more flexible lease commitment, exceeded our average North American retail showroom’s in-store engagement and revenue in Q3. We plan to test more microstore locations soon.”
Peloton confirmed earlier this year that they planned to expand the pilot with additional locations – and now, those plans are taking shape with the new Murray and Las Vegas openings.
This retail shift comes amid ongoing changes to Peloton’s physical footprint. As we shared in late June, Peloton has closed five more traditional showrooms in recent months, including locations in Los Angeles, Atlanta, and Chicago suburbs. With those closures, Peloton now operates just 10 traditional showrooms across the United States.
The move toward micro-stores is a strategic attempt to maintain a retail presence while minimizing overhead costs. As Peloton continues testing these micro-store concepts, additional openings in new locations could be on the horizon.
We will share any and all showroom and micro-store updates as new information becomes available. In the meantime, residents in Las Vegas, NV and Murray, UT can expect Peloton micro-stores to open in their areas later this month.
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