Peloton appears to be testing another expansion of its special pricing program, this time targeting seniors.
Some visitors to Peloton’s website (affiliate link) are now seeing a new “Seniors” page offering discounted pricing on select Peloton hardware as well as the Peloton App monthly subscription.
The offer is aimed at individuals aged 65 and older, though it does not appear to be a full public launch yet.
Instead, the page seems to be appearing selectively for certain users visiting the site, suggesting Peloton may be testing the program before deciding whether to roll it out more broadly.
The senior discounts follow the same structure as Peloton’s other special pricing programs, which provide reduced pricing for groups such as military members, first responders, healthcare workers, educators, and students. More recently, Peloton also expanded eligibility to include government and hospital administrative workers in the United States and broadened the program to Canada as well.
For eligible seniors, the hardware discounts currently being shown include:
- Cross Training Bike: $250 off, bringing the price to $1,445 (regularly $1,695)
- Cross Training Bike+: $500 off, bringing the price to $2,195 (regularly $2,695)
- Refurbished Original Bike: $150 off, bringing the price to $995 (regularly $1,145)
- Refurbished Original Bike+: $350 off, bringing the price to $1,645 (regularly $1,995)
- Cross Training Tread: $300 off, bringing the price to $2,995 (regularly $3,295)
- Cross Training Tread+: $600 off, bringing the price to $6,095 (regularly $6,695)
- Cross Training Row+: $300 off, bringing the price to $3,195 (regularly $3,495)
Note that the All-Access Membership required for Peloton hardware is not included in the discount and would still be purchased separately.
Seniors also receive discounted pricing on Peloton App memberships. Based on the page shown to some users, the current pricing includes:
- App One (Monthly): $9.99 per month (normally $12.99)
- App+ (Monthly): $19.99 per month (normally $28.99)
- App One (Annual): $99 per year (normally $129)
- App+ (Annual): $199 per year (normally $289)
According to the eligibility details shown on the page, seniors must be able to verify that they are age 65 or older using a valid ID through Peloton’s verification partner. The same verification system is used for other groups in the special pricing program.
Peloton has increasingly used targeted promotions and expanded eligibility groups as part of its strategy to attract new members.
The test also comes at a time when Peloton’s overall subscriber numbers have declined in recent quarters. Expanding discounted access to new demographics – including older adults – could be one way the company is exploring ways to reach new audiences and grow its membership base again.
As with other Peloton experiments, it remains to be seen whether the company will move forward with a full rollout of senior discounts in the future.
Support the site! Enjoy the news & guides we provide? Help us keep bringing you the news. Pelo Buddy is completely free, but you can help support the site with a one-time or monthly donation that will go to our writers, editors, and more. Find out more details here.
Get Our Newsletter Want to be sure to never miss any Peloton news? Sign up for our newsletter and get all the latest Peloton updates & Peloton rumors sent directly to your inbox.
Senior discount is welcome , but why not all access ? We are bike owners since 2019, and now 78 and 76 yrs of age . All access should not be excluded !!