Peloton UK has partnered with the department store John Lewis to have displays in 9 stores across the country.
The first collaboration, which opened this week, will be at John Lewis’s flagship London store at Oxford Street. The companies plan to expand the partnership over the coming months, having 9 displays total.
Peloton’s international managing director spoke about the partnership:
“We’re excited to be partnering with John Lewis, a company that is known for its innovative product offering and in-store experiences
Peloton is such a unique concept, and our retail locations, now including John Lewis, are a fantastic way to learn more about Peloton and to experience the bike in person.”
The experience will be similar to what members expect from a full Peloton store, with the ability to try out a Peloton bike or shop for apparel.
This news was first reported in the Retail Gazette.