Peloton has continued expanding their micro-store showroom footprint (i.e. mall kiosks), with new locations opening this month in Michigan, California, and Connecticut.
The newest locations are:
- Peloton Twelve Oaks – 27500 Novi Road, Novi, Michigan
- Peloton Topanga – 6600 Topanga Canyon Boulevard, Los Angeles, California
- Peloton Westfarms – 1500 New Britain Avenue, West Hartford, Connecticut
All three are located in malls and are now listed on Peloton’s store finder, with phone and email contact information and the option to book an in-store trial.
Michigan and Connecticut are both new states for Peloton’s micro-store format. California now has two locations, with Topanga joining the Valley Fair store in Santa Clara that opened over the summer.
The latest openings bring Peloton close to the target they announced last month.
Peloton said in August that they plan to double their micro-store footprint from 10 locations to 20 in time for the holidays.
Peloton has said the smaller stores are performing well. In the company’s investor letter during the Q4 earnings call, Peloton said the micro-stores “outperformed internal sales goals, delivering an efficient in-person first party retail channel.”
Stern also said the stores “consistently outperform our historical fleet of legacy showrooms.”
The buildout is happening alongside Peloton’s continued move away from their larger traditional retail locations. Peloton has been closing the remaining legacy showrooms, with the retail stores at Peloton Studios New York and Peloton Studios London treated separately from that network.
The company first tested the smaller mall format in Nashville in late 2024 before expanding it into additional markets.
Stern has also tied the growing retail footprint to Peloton’s future hardware plans. Peloton expects to launch products in entirely new categories in fall 2027, and Stern said physical retail will become more important as members need opportunities to see and try unfamiliar equipment in person.
You can find the current first-party locations through Peloton’s store finder.
We will continue tracking the micro-store openings as they are announced.
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