Peloton is joining forces with EARNT, a United Kingdom-based organization that rewards community service with exclusive brand experiences, for a special event in Newcastle this November.
The collaboration pairs a volunteer day with instructors Ben Alldis and Hannah Frankson, along with an exclusive live class instructed by Ben the next day.
In a post announcing the event, Peloton said:
Peloton is teaming up with EARNT to show that fitness can do far more than build strength, it can build purpose.
Join us and instructors, Ben Alldis and Hannah Frankson, in Newcastle at grassroots football heroes FC United and give back to the local community. Plus, earn access to a very exclusive class with Ben!
A dedicated webpage is available with more information & signup info. The two-day event will take place November 15-16 at The Langdale Centre in Newcastle.
On Saturday, November 15 participants will volunteer with grassroots football club FC United, from 10:00am-1:00pm, helping with projects like painting, turfing, and gardening.
Then, on Sunday, November 16 at 10:00am, volunteers will earn access to a 30 minute Peloton Bodyweight Strength class led by Ben Alldis, with Hannah Frankson joining to motivate participants throughout the session. After the class, attendees can enjoy refreshments and meet the instructors.
Note that this class is exclusive to the event. In other words, it will not be filmed and made available later on the Peloton platform.
Rather than a ticket price, participation in the event is “earned” through the volunteer day. Anyone who participates in the volunteer day will secure their spot in the Peloton workout. Children and “well-behaved dogs” are welcome at the volunteer site, provided they are supervised.
EARNT was created to turn the enthusiasm people show for limited-edition drops and VIP events into a force for good. The platform “creates a cycle that benefits each stakeholder – brands, causes, and consumers – uplifting communities as a whole.” Instead of waiting in line or spending money to gain access, people can “come to a beach clean, work in a food bank or plant trees AND you become a brand VIP.”
If you are interested in participating in the events on November 15-16 in Newcastle, visit the event website to sign up.
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