Peloton instructor Becs Gentry has been named a Global Brand Ambassador for Hoka.
Hoka shared the news via Instagram, writing:
An accomplished marathoner, beloved Peloton instructor and mom to daughter Tallulah, motion is at the center of all things Becs. Now, as our latest Global Brand Ambassador, she’s part of a team that moves together. Welcome to HOKA, @becsgentry.
Becs Gentry chimed in about the announcement, saying “Beyond honoured to be part of the @hoka family! Can’t wait to fly with you all ❤️.”
Hoka is a footwear brand known for its maximalist running shoes featuring thick, lightweight cushioning.
In the accompanying video, Becs discussed her signature saying “Forward is a pace,” explaining that it’s a reminder that step by step, as long as you are moving, you are getting closer to your goal – no matter what speed you’re moving at. Running, walking, you’re getting there. She encouraged viewers to keep moving forward and keep working towards their goals, because those goals are probably what make you feel really good.
The video concluded with Becs saying: “I’m Becs, and I run with Hoka.”
While Becs has previously worked closely with Nike – including participating in a running event in Greece and hosting the “Comfort Zones” Nike interview series – this new announcement sees her instead form a formal partnership with the brand Hoka.
Congratulations to Becs on this new partnership.
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