Peloton is leaning further into its viral “Let Yourself Go” advertising campaign, this time releasing a full 30 minute Two for One Full Body Strength class with Adrian Williams and Tunde Oyeneyin tied to the campaign and posting it for free on YouTube.
Building on the recent commercial, Adrian & Tunde recently taught a special two for one strength class together It took place live on April 23rd @ 6:00pm ET. It is available in the regular Peloton on-demand library.
Leading up to the class, Peloton promoted it as a chance to get the “tea” behind the recent Hudson Williams commercial. Both Adrian & Tunde were featured in the commercial, and took part in the filming of it with Hudson.
The class description reads:
Move like nobody’s watching in this 30 min Full Body Strength with Adrian and Tunde. The freedom of movement will fuel you as you build strength while getting the behind-the-scenes tea on how Peloton’s “Let Yourself Go” campaign came to life.
To expand the reach of this class and the advertising campaign, Peloton put the entire class available for free on YouTube. Although Peloton members can take the class like normal, this opens up the reach to people without Peloton.
You can see the class on YouTube here, or embedded below:
The “Let Yourself Go” campaign features actor Hudson Williams, star of the TV show “Heated Rivalry”, working out on the Peloton Tread+. Tunde & Adiran appeared alongside Hudson Williams in the campaign’s main commercial, which has gone viral and gotten significant attention online over the past couple weeks.
With this class, Peloton is trying to extended the moment by giving people who saw the commercial a tangible way to actually try a Peloton workout, with one of the campaign’s stars guiding it.
Putting the class on YouTube also gives Peloton a way to reach non-members directly. Peloton has been periodically uploading select classes to YouTube to let prospective members try a full class without signing up for a trial. The first full Peloton class on YouTube was back in June 2024 with the 30 minute Lindsey Stirling Run with Becs Gentry, with several Fit Family classes and other one-off uploads following since.
This Two for One Full Body Strength class is the latest in that pattern, but with the added campaign tie-in.
This is the second time in the past week Peloton has been pushing their class content to other platforms. Earlier this week, Peloton launched a new partnership with Spotify that adds 1,400+ Peloton classes to Spotify Premium subscribers.
You can find the Adrian & Tunde class in the Peloton library here.
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