Peloton will have a strong presence at this year’s South by Southwest Festival (SXSW), scheduled in Austin, Texas from March 12-18.
Peloton will host two panels on March 15, as announced via social media.
The first panel will take place at 11:30am-12:30pm at the Austin Marriott Downtown, and is titled: “Digital Dopamine: The High-Performance Edge of Habit-Building.”
The panel will feature instructor Robin Arzón alongside Peloton wellness advisory board member Dr. Kavita Patel and Chief Product Officer Nick Caldwell. According to the SXSW website, the official description reads:
This panel will dissect the deliberate psychological and technological architecture that transforms fitness adherence into a captivating, long-term habit. We will explore how the calculated tension between AI optimization and the powerful, personal connection with human instructors and communities creates a highly effective system of lasting behavior change ultimately, increasing healthspan.
Tickets for SXSW attendees can be reserved via the event website.
The second panel will take place at 3:45-4:15pm at the SHE Media Co-Lab at 612 W 4th Street. This panel showcases instructor Rebecca Kennedy and Peloton Nutritionist Dr. Jaime Schehr, and is titled: “Persistance, Grace, and the Leaderboard: Finding your Power in Perimenopause.” Advance registration is required for this event, and those interested can RSVP via the event website.
Note that there is also an additional SHE Media Co-Lab panel – in addition to the one Peloton highlighted – with Robin. Called “In Conversation with Robin Arzón” and scheduled for 10:05-10:35am, Robin will appear alongside moderator Kat Steinberg to discuss her evolving approach to wellness and longevity.
In case you missed it, we previously shared that Rebecca will also teach numerous in-person classes at SXSW in partnership with the SHE Media Co-Lab. You can find the full details via our overview article.
Another Peloton instructor will be participating in a panel – although this one isn’t sponsored by Peloton. Ash Pryor will be speaking on a panel related to how glucose data can transform healthcare.
Finally, Robin recently announced that she will be recording a live episode of her new podcast “Project Swagger” on the Vox Media Podcast Stage at SXSW, during which she will interview billionaire entrepreneur Mark Cuban. The event is scheduled for Friday, March 13 and tickets can be reserved via the SXSW website.
It is sure to be a jam packed weekend for Peloton at SXSW in Austin.
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