The 2025 Super Bowl takes place this weekend, and Peloton will be producing numerous special classes related to the game – or more specifically, the day after. The content is part of a collaboration with beer brand Coors Light.
The classes are intended to help fans recover from post-Super Bowl sluggishness as a component of Coors Light’s “Case of the Mondays” campaign. Peloton will offer two special classes on Monday, February 10, 2025: a 30 minute cycling class with Ally Love at 8:00am ET, followed by a 5 minute Meditation with Chelsea Jackson Roberts at 12:00am ET.
Both classes are said to be designed to “help football fans get back into the swing of things after a day that traditionally includes overindulgence in food and drink.”
Ally’s class is a “30 min Best Case Of The Mondays Ride” – which took place live at 8am, while Chelsea’s class was a 5 min Best Case of the Mondays Meditation which was released on-demand.
Update – Following the Super Bowl, Peloton updated the class names, and promoted the collaboration on social media. Coors Light also made two paid cross-promotional social media posts featuring Peloton here and here. There is also a Case of the Mondays badge for taking these classes.
Though this may seem like an unlikely collaboration, this partnership aligns with Peloton’s recent efforts to engage more Millennial men, a demographic that consumes beer more frequently than women. In November, Peloton launched the “Find your push. Find your power” campaign featuring professional football players J.J. and T.J. Watt.
Coors Light’s “Case of the Mondays” campaign addresses the lethargy many feel after Super Bowl Sunday. The campaign includes a Super Bowl commercial featuring sloths struggling through typical Monday activities, capturing the sluggishness that can be experienced after the game.
Interestingly, in the Coors Light commercial the spin bikes depicted are not Peloton Bikes, despite the partnership between the two brands.
You can read the full details of the Super Bowl collaboration between Peloton and Coors Light via Marketing Dive, watch the new commercial via YouTube, and catch the special classes with Ally and Chelsea via Peloton on Monday, February 10.
Who are you rooting for on Sunday: the Philadelphia Eagles, or the Kansas City Chiefs?
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