Peloton x Captain America: Brave New World Movie Promotion & Collaboration

Peloton has teamed up with Marvel for some promotions regarding Marvel’s upcoming “Captain America: Brave New World” movie.

They released a 30 second promo video that swaps between trailer footage of the new Captain America movie (which stars Anthony Mackie & Harrison Ford), alongside footage of people training on Peloton equipment.

The caption directs people to a new page at Peloton to find out more information: https://www.onepeloton.com/bravenewworld.

Peloton x Captain America Brave New World collaboration page.

As part of the promotion, there will be several special classes, collections, and more from Peloton.

First, Peloton is teasing that there will be 3 specially designed Strength+ workouts (as part of “a special workout series on Strength+”) tailored towards the collaboration. They include:

Peloton x Captain America Brave New World Strength+ Workouts / Classes

Note that you must have updated your Strength+ app in the past 2 days in order to view these workouts – as it uses the new feature/ability to share custom workouts. Since these are custom workouts, you will have a variety of instructors teaching these classes.

In addition, Peloton will also be launching more content themed in partnership with Marvel and the Captain America: Brave New World Movie. The company teased that they will be launching “a class collection curated with Anthony Mackie, our Train Like a Superhero challenge, and more.”

This is not Peloton’s first time to team up with Marvel. Last September, there were several Music of Marvel Movie classes that took place from Sam Yo, Logan Aldridge, Alex Karwoski, Robin Arzon, and Mila Lazar.

You can read more about the collaboration here.

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