Jess Sims named Reebok’s Newest Brand Ambassador

From college athletics to school teaching to Peloton coaching, Jess Sims has accomplished a lot in her career. On Wednesday, Jess celebrated National Women and Girls in Sports Day by sharing that she will be joining Reebok as their newest Brand Ambassador.

In the video announcement she posted to Instagram, Jess discusses her lifelong love of Reebok. Growing up in Boston, which happens to be Reebok’s hometown, the company helped Jess bond with her dad through their shared love of shoes and basketball. Reebok followed Jess throughout her career both as a high school and college basketball player, a boxing coach, and now as a Peloton instructor.

This is not the first time that Jess has worked with Reebok: she has previously worked with the company as a fitness model when she pivoted from working in education to a career in fitness.

Jess is excited about this new partnership and hopes that it will help her with her goal of bringing fitness to women, children, and the Black community.


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A post shared by JESS SIMS (@jsimsfit)

Jess joined Peloton in 2018 as a Tread instructor and now teaches running, walking, bootcamp, and strength classes. Prior to joining Peloton, she worked as a school teacher and administrator before leaving education to teach fitness classes in New York City. Most recently, she began teaching family content for Peloton, which combines her love of early childhood education and fitness.

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Katie H
Katie is the editor of Pelo Buddy. She purchased her Peloton in 2019, and has been riding ever since. Her favorite instructors include Matt Wilpers and Denis Morton.

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