Peloton appears to be teasing upcoming content tied to the hit TV show Heated Rivalry.
The company posted a teaser to Instagram & social media with the caption “Things are about to get heated.”
Update – The tease was for new Peloton commercials featuring Heated Rivalry star Hudson Williams.
This clips features Hudson Williams, who plays Shane Hollander in the show. In their Instagram story, Peloton indicated the content would be dropping tomorrow.
You can see the teaser here:
Peloton instructors have been engaging with the post on social media, with Matty Maggiacomo saying “It couldn’t be? Or could it? 🤔”
The teaser was vague – indicating it could be classes that are being teased, or an advertising campaign featuring Hudson Williams playing off of the “Heated Rivalry” fame.
Heated Rivalry is a Canadian hockey romance series based on Rachel Reid’s Game Changers novel series. The show premiered on Crave in 2025 and became a global phenomenon, airing on HBO Max in the US and Sky in the UK.
It stars Hudson Williams and Connor Storrie as rival hockey players in a secret relationship. The show has been renewed for a second season, which is expected to begin filming this summer.
Peloton members have been asking for Heated Rivarly classes for months, and they could be getting to get their wish soon.
This post was updated to clarify the tease could be about either an advertising campaign or themed classes.
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