Peloton instructors Ben Alldis and Jess King are headed to the south of France for one of the year’s biggest gatherings in advertising, media, and creativity.
The pair will appear at the 2025 Cannes Lions International Festival of Creativity on June 16-17, where they will lead two classes as part of SPORT BEACH, the official Lions Sport Partner activation.
Ben shared the news via his Instagram Story, and the full schedule is now live on the SPORT BEACH website.
The lineup kicks off on Monday, June 16 at 7:30am with a 60 minute Peloton Run Club on the Croisette, led by Ben and Jess. The following morning, Tuesday, June 17 at 7:00am, the pair will lead a 45 minute Bodyweight Strength Class. The first class is a partnership between SPORT BEACH and Peloton Run Club, and the second class is hosted solely by Peloton.
The run will be approximately 3 miles.
These sessions are part of SPORT BEACH’s wellness programming during the five day Cannes Lions Festival, which brings together global leaders in advertising, entertainment, tech, and innovation.
Peloton has been making consistent appearances at Cannes Lions in recent years, with a number of instructors attending in 2024. Robin Arzón has also shared via social media that she will be returning to Cannes this year as well, and Kirsten Ferguson will be involved with some events as well.
The Cannes Lions International Festival of Creativity is often referred to as the “Oscars of advertising.” Held annually since 1954, the event celebrates excellence in creative communications and marketing while offering a week of networking, panels, and brand activations along the French Riviera.
To learn more about the event schedule and Peloton’s sessions at SPORT BEACH, visit their website.
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