Peloton is starting off the New Year with a reminder about the Peloton privacy policy – and taking an opportunity to send people to their “Peloton Privacy Center” page.
Members have reported getting a popup recently on their hardware devices that contains a reminder & information about the Peloton Privacy Policy – which was most recently updated in early December.
In particular, the popup reminds people about how profiles are public by default so other members will be able to search for them and view their workout history. That section of the alert says:
Peloton Members may see your profile information and workout streaming history, depending on your privacy settings. If your profile is set to public, which is the default, other Peloton Members will be able to view your workout streaming history and profile activity. By keeping your profile set to public or allowing others to follow you, you agree that your information may be shared with other Peloton Members in accordance with your privacy settings. You can change your privacy settings or remove followers at any time. To learn more about certain privacy choices please see our Privacy Center.
The alert on the Peloton devices goes on to tell people to check out the “Privacy Center” page for more information (which is found at https://www.onepeloton.com/privacy-center. On the page, they describe their overview as:
Our Members are a top priority. Our “Members First” privacy values guide every decision and we are relentless in our efforts to earn and keep Members’ trust.
We are committed to providing a transparent experience for our Members giving you control over your data to ensure the privacy and security of all information.
Of course, these things are easier said than done. For example, this past May Peloton began allowing you to search by users real names. Prior to this, you could only search by leaderboard names, and real names were never visible. However, the most privacy-friendly way of doing this would have been that existing members needed to opt-into the feature – so they had the explicit choice of making their personal information public. Instead, Peloton opted every existing member in by default – forcing them to opt out if they didn’t want their personal information shared. This was presumably done as Peloton knew the feature would get more use this way, by opting everyone in, at the expense of Peloton member’s privacy.
The Privacy Center page is a relatively new addition to Peloton’s site which aims to collection & summarize Peloton’s privacy information at a slightly higher level (and less legal/formal way) than the full privacy policy.
There, Peloton provides a summary of their privacy goals as:
The goal is to empower Members to be their best version of themselves. Data is used to provide an engaging and personalized experience with privacy prioritized. Privacy means giving you notice and choice about data use and making it easy for members to make decisions.
They go on to highlight how data is collected, and when it may be shared:
- To provide a best-in-class fitness experience, we collect data when you interact with our Services
- We use your information to empower the best personalized fitness experience
- Peloton is a global company and we may share your information in order to build our community.
The page also links to the full privacy policy, the cookie policy, and other relevant policy & privacy notifications.
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