Peloton has released a new set of advertising & commercials, featuring Hudson Williams, who stars in the TV show “Heated Rivalry.”
These commercials fall under Peloton’s “Let Yourself Go” push, and showcase Williams working out on the Peloton Tread+.
In a press release announcing the campaign, Peloton said:
By weaving a diverse range of exercises into a single narrative, the film showcases the true scale of Peloton’s 15+ modalities—positioning the Tread+ not just as a piece of cardio equipment, but as a gateway to a complete cross-training suite.
You can see the new commercial here, or embedded below.
The video is captioned “It’s that moment when everything clicks and movement sets you free. This is what Peloton feels like”, and also featured Tunde Oeyneyin alongside Williams.
Peloton will be airing this commercial, as well as other 15 second and 30 second versions, on a variety of platforms.
This comes as Peloton CEO Peter Stern pushes Peloton to become a “connected wellness” company rather than a “connected fitness” company.
This follows Peloton’s tease about Hudson Williams earlier this week.
Unfortunately for Peloton members who were hoping this tease would mean “Heated Rivalry” Peloton classes – the campaign makes no mention of those coming to the platform at this point, so the wait will continue for those.
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