Peloton has implemented another round of layoffs, reducing its workforce by roughly 11%.
These took place on Friday, January 30th, 2026.
This comes as the company continues efforts to rein in costs and stabilize its business during an ongoing turnaround.
The news was first reported by Bloomberg and then shared by multiple news outlets. The cuts were confirmed by a Peloton spokesperson and are part of broader initiatives aimed at improving operational efficiency.
As of June 30, Peloton employed more than 2,600 people, meaning the latest reductions could impact several hundred employees across the organization.
In a statement shared with the media, a Peloton spokesperson stated:
“Today’s actions evolve our operational footprint and create efficiencies that enable us to continue investing in areas that support our return to growth.”
Bloomberg reported that layoffs primarily affect engineering teams, particularly those focused on technology and enterprise-related initiatives. CEO Peter Stern informed employees of the decision on Friday. The timing comes just ahead of Peloton’s next quarterly earnings report and call on February 5.
This move marks another significant workforce reduction under Stern, who took over leadership last year. Since stepping into the role, Stern has overseen a number of changes, including updates to Peloton’s product lineup and increases to both hardware and subscription pricing as the company works to strengthen its financial position.
This is not the first round of layoffs Peloton has announced in recent years. Most recently, in August 2025, the company cut approximately 6% of its workforce as part of a $100 million cost restructuring plan. That followed a major round of layoffs in May 2024, when around 400 employees were let go amid a broader $200 million restructuring effort announced alongside the departure of then-CEO Barry McCarthy.
Peloton’s stock has also reflected this uncertainty. Shares are down more than 9% so far this month, following a nearly 30% decline over the course of last year, according to market data cited by Reuters.
You can read more on this story via Bloomberg and Reuters.
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They need to close more of their stores. Retail is expensive.