Peloton has announced that they are now the “official fitness partner” of the upcoming Formula 1 Heineken Las Vegas Grand Prix race – which will take place November 20-22, 2025. This partnership will include the recording of on-location classes from Las Vegas as well as new scenic content recorded from the track.
For Peloton members, the highlight of this collaboration is likely to be the classes recorded from the F1 event in Las Vegas. Four “In Real Life (IRL) @ F1 Las Vegas” classes will be recorded on Saturday, November 22nd from trackside at the Awakening Theatre at Wynn Las Vegas. Alex Toussaint, Becs Gentry, and Emma Lovewell will be on location to lead these classes. While the classes will not be broadcast live as they are being recorded, they will be released on-demand a few days later into a “Formula 1 Las Vegas Grand Prix 2025 Class Collection”.
The Peloton x Formula 1 classes will include:
- 30 min. Peloton IRL @ F1 Las Vegas Ride – Alex Toussaint – On Demand 11/24/25
- 30 min. Peloton IRL @ F1 Las Vegas Run – Becs Gentry – On Demand 11/24/25
- 30 min. Peloton IRL @ F1 Las Vegas Ride – Emma Lovewell – On Demand 11/25/25
- 20 min. Peloton IRL @ F1 Las Vegas Core – Emma Lovewell – On Demand 11/25/25
Some members will have the opportunity to take these classes in-person and be part of the recording. Peloton opened spots for members – at a cost of $50 each. This includes the class in Las Vegas as well as a photo after. They limited members to one class per person in order to maximize the number of people who could attend in person.
In addition to the traditional Peloton classes, there will also be some new scenic classes recorded from the track which will be available via the Peloton Tread and Bikes. This was teased as:
[It] will give Members the opportunity to ride or run virtually around the Las Vegas Strip Circuit™ from their Peloton Bike or Tread. The Las Vegas Grand Prix Scenic experience, recorded on the 3.8-mile track spanning 17 high-speed turns, will be available exclusively on the Peloton platform.
Besides using this as an opportunity to record unique classes, Peloton has made this partnership as part of an advertising push around their recently announced Cross Training line of equipment. The announcement of these classes noted that “Peloton is continuing the momentum behind its all-new Cross Training Series of connected fitness equipment with high-impact media placements throughout race weekend to honor the relentless training – by Members, fans and athletes – that leads to peak performance.”
They further went on to note some of the different avenues they would be using for promotion at the race, saying:
Following the launch of the all new Peloton Cross Training Series on October 1, the brand is extending its launch campaign – developed in collaboration with its Media Agency of Record PMG – in parallel with the Las Vegas Grand Prix through new assets inspired by the finesse, precision and performance showcased by the teams. Peloton’s presence on the ground in Las Vegas will include OOH placements on Sphere and trackside signage during the race.
While rare, this is not the first time Peloton has recorded classes from outside their studios in New York or London. In 2018, Peloton recoded some classes from South Korea while the Olympics were in Pyeongchang.
More recently, Peloton recorded a few classes from California called “Live From LA” as part of the first stop of the “Peloton On Tour” that took place in 2023.
Two years before that, Cody Rigsby had a few “Live from LA” classes as he recorded classes from a showroom there while taping Dancing With The Stars.
Earlier last month, several Peloton instructors had attended the F1 race in Austin, Texas. There, they led the F1 Paddock Club in what they called the “Peloton Run Club” at F1 – with the instructors leading the group in a run on the race track. You can see a brief overview of this event here.
Peloton has been making more deals as “official training partners” or “official fitness partners” of various events. Over the summer, Peloton became an official training partner of Hyrox events as well.
At this point, Peloton & F1 are saying this is a sponsorship of just the Las Vegas Grand Prix event. We will share more details should the collaboration expand even further.
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