Peloton Ends Partnership with Citizen’s Pay as a Financing Option in the United States

Peloton appears to have ended their partnership with Citizen’s Pay, a financing option they introduced in June 2023.

Peloton’s financing page now lists only Affirm, with the previous Citizen’s Pay landing page redirecting to Affirm’s services.

Citizen’s Pay, which was essentially a credit line that could be used for multiple devices, provided an alternative to Affirm, which was a traditional loan for a specific purchase. This difference in structure gave potential customers more flexibility based on their financial preferences.

However, the recent removal of Citizen’s Pay suggests that it may not have seen enough utilization or failed to offer the same profitability to Peloton as Affirm.

All mentions of Citizen’s Pay have been scrubbed from Peloton’s website, including in fine print where the option had previously been listed as an alternative. This leaves Affirm as the sole financing provider in the US at this time.

Peloton first launched their partnership with Citizen’s Pay in June of 2023.

It is unclear whether Peloton will seek other financing options in the future or continue focusing on Affirm exclusively. For now, customers looking for financing options will have to rely solely on Affirm’s loan for their Peloton purchases if they wish to use a “Buy Now, Pay Later” option for Peloton.

For more information about financing for Peloton hardware devices, visit the dedicated support page or the Peloton financing page.

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