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Screenshots from Ladder social media posts of their new campaign & Jennifer Jacobs.
Competitors

Ladder Marketing Campaign Against Peloton with Hiring of Former Instructor Jennifer Jacobs & 3 Month Free Offer

Jennifer Jacobs is joining the strength training app Ladder, and the brand has launched a new campaign that directly targets Peloton and its members, including parking trucks outside PSNY.

June 26, 2025
Katie Weicher 2025-06-26T11:18:04-04:00
Class Information

Benchmark Strength, Switzerland Scenic, Flow & Let Go, and Just Tabata for This Week at Peloton (June 23-29, 2025)

Featured Peloton classes the week of June 23 include new Benchmark Strength, new Scenic, Just Tabata, and more for This Week at Peloton.

June 25, 2025
Stefanie Cole 2025-06-25T18:00:35-04:00
Map showing the Peloton showrooms left in the US.
Company News

Peloton Closes More Retail Showrooms, Leaving 11 Remaining in the U.S.

Peloton has continued to scale back its physical retail footprint, closing five additional U.S. showrooms in June.

June 25, 2025
Katie Weicher 2025-06-25T11:10:30-04:00
@PelotonStudios Instagram Story announcing Power in Presence classes.
Class Information

New Peloton “Power in Presence” Classes & Series with Chelsea Jackson Roberts Featuring Shayla Stonechild

There is a new “Power in Presence” Peloton class series with Chelsea Jackson Roberts & Shayla Stonechild.

June 24, 2025
Katie Weicher 2025-06-24T15:10:29-04:00
@PelotonStudios Instagram Story announcing "Sunset Boulevard" class.
Artist Series

“Sunset Boulevard” Peloton Classes & Workouts – Broadway Series Classes

Peloton has announced a special Broadway series class celebrating “Sunset Boulevard” on June 28, 2025, including “special guests.”

June 24, 2025
Katie Weicher 2025-06-24T11:10:35-04:00
Promotional email from Hyatt regarding Peloton partnership expansion.
Company News

Hyatt Hotels is bringing Peloton Bikes to Latin America & Caribbean (Mexico, Jamaica, Costa Rica, St. Kitts, The Bahamas & More)

Hyatt is bringing Peloton bikes to their hotels across Latin America, Central America, and the Caribbean.

June 23, 2025
Katie Weicher 2025-06-23T15:10:44-04:00
Jennifer Jacobs post teasing a return to Peloton next month.
Peloton Instructor News

Is Jennifer Jacobs returning to Peloton? (Update – She Is Not)

Jennifer Jacobs teased she is rejoining a company she previously worked at. A spokesperson for Peloton has stated that Jennifer Jacobs is not rejoining Peloton, however.

June 23, 2025
Chris Lewis 2025-06-23T11:22:30-04:00
@OnePeloton Instagram post announcing Britney Week.
Artist Series, Challenges

Britney Week – Britney Spears Peloton Classes & Workouts – Featured Artist Series & Flash Challenge

There will be a new Britney Spears artist series this week, with 19 Peloton classes and another flash challenge for a badge during “Britney Week” in honor of the “Oops, I did it again” album.

June 22, 2025
Katie Weicher 2025-06-22T17:20:45-04:00
Pelo Buddy TV

Pelo Buddy TV Episode 226 – Peloton Programs Relaunch, New CMO & CTO Hired, Repowered Marketplace Opens For Buying & more Peloton news in this week’s Peloton Podcast

Episode 226 of Pelo Buddy TV, a Peloton podcast & Peloton news show. Top stories are Peloton programs relaunched, a new CMO & CTO were hired, the Peloton Repowered used equipment marketplace opened for buying & more.

June 22, 2025
Chris Lewis 2025-06-22T08:00:17-04:00
Sale on Peloton devices in Australia for June 2025.
Peloton Discounts & Sales

Peloton Opens 2 Pop-Up Stores in Australia + End Of Fiscal Year Sale

There is a sale on Peloton devices in Australia, and there are also 2 new pop-up showrooms in Melbourne and Sydney.

June 21, 2025
Katie Weicher 2025-06-21T18:00:20-04:00
Peloton's Real Routes Collection with Christian Vande Velde
Class Information, Collections & Programs, Power Zone Training

New “Real Routes” with Christian Vande Velde Collection + FTP Test Class

Peloton has launched a new Real Routes Collection with Christian Vande Velde along with his first FTP test ride.

June 21, 2025
Katie Weicher 2025-06-21T09:50:30-04:00
@PelotonStudios Instagram Story announcing Peloton Repowered buying launch in beta markets.
Company News

Peloton Repowered (Used Peloton Marketplace) Opens for Buying in Beta Markets

Peloton Repowered (the official used Peloton marketplace) has opened for buying in the initial 3 test markets of New York City, Boston, and Washington D.C.

June 20, 2025
Katie Weicher 2025-06-20T18:00:18-04:00

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Trending News
3/2 – Peloton has announced their spring closure dates for 2026
2/2 – Another round of layoffs at Peloton impact ~11% of employees
12/2 – New “Club Peloton Live Classes” are here
11/28 – Peloton will no longer have live classes from London on Sundays starting in 2026
11/27 – 3 new Peloton instructors were announced: Johanna Ricouz, Zacharias Niedzwiecki, and Greta Dopp
10/1 – Cross Training devices announced, Monthly Price Increase, Peloton IQ AI features, and much more.
10/2 – Overview & Details of the new “Club Peloton” loyalty & reward program
10/2 – Peloton has announced some studio closures in November & December for the holidays
9/4 – Peloton is making changes to their class schedule this fall, with less live classes some days.
8/19 – Peloton is effectively increasing prices by adding assembly fees
6/13 – The updated Peloton Programs system is now live
9/11 – Peloton instructors will get an “off season” with multiple weeks off
7/22 – Insight into Demographics of Peloton Users & Most Popular Peloton Class Types
4/2 – Tips & Tricks for Booking In-Person Peloton Classes at PSNY & PSL
1/3 – Challenge to take every instructor during the year, and tool to help track your progress
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