Cody Rigsby partnering with GM for electric car advertisements

GM today announced their new “Everybody In” campaign, aimed to promote their upcoming fleet of electric vehicles. As part of the campaign, GM will be partnering with “influencers” to promote the campaign & cars. One name will be quite familiar: Cody Rigsby will be appearing in these GM commercials & advertisements

The campaign is described as follows:

General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.

However, it’s not just Cody who will be appearing in these campaigns. GM stated that “influencers who defy expectations and represent all walks of life will be used throughout the campaign. These change agents include Malcolm Gladwell, author of “The Tipping Point,” professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby and gamer Erin A. Simon.”

The full extent of Cody’s involvement in the campaign isn’t clear, but be on the lookout to see him across various platforms promoting GM & their electric cars.

You can view the full press release for the campaign here.

Image Credit GM. GM is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign sets an optimistic and inclusive tone for the company’s EV future.

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Chris Lewis
Chris Lewis is the creator & founder of Pelo Buddy. He purchased his Peloton in 2018, and uses all the different devices: Peloton Bike, Tread, Row, and Guide. He has been involved in the fitness industry for more than a decade - previously co-founding the websites Mud Run Guide & Ninja Guide. You can find him on the leaderboard at #PeloBuddy.

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